DEVELOPING A SUSTAINABLE BUSINESS
Our ethical values are about working with our environment and being very mindful of the impact we are having on it. As a business we are thinking about how we can become more environmentally connected through the methods and materials we use. We have adopted a ‘repurposed, rescued, recycled’ approach, although we acknowledge that we do use new products as well.
We embrace simple living, slowing down, taking time to enjoy our surroundings and making the most of the moment. We are inspired by the Scandi lifestyle. We take time to observe, reflect and apply a considered approach to our work. We feel that we all need time to contemplate the world that surrounds us, have some ‘me’ time and yes, switch off technology for a few moments and take time for ourselves.
Sometimes we incorporate, within our work materials that have had a previous life such as wood, vintage linen and vintage cotton. When possible, we share the story and history of these pieces.
‘The redundant repurposed’ is the phrase we use. This is where we have taken objects that were redundant and repurpose them to create beautiful pieces of art and decorative objects. Each piece has its own narrative and identity. Many of our objects have their own character marks; a nod to their previous history. Sometimes we are able to use these marks within our art work. We feel that they enhance the overall piece, add dimension and context and acknowledge their previous role.
We like to rescue materials, many of which are destined for landfill, and transform them into pieces of art. We painstakingly clean, shape and revitalise their natural beauty. We consider their history and contemplate their potential narratives. If they could talk what would they say? The materials may be transformed and bear no resemblance to their original purpose, while others are adapted to provide alternative uses. Either way they provide a new lease of life; we like to think of it as a new career.
We recycle materials, for example the wood for our boats. Our boats incorporate original textile art. When sourcing wood, we try, where possible to learn more about it such as a little of its history and narrative.
When we have this information we share this within the product description. We feel this is important as it helps develop the connection with the piece. Sometimes we do not know the type of wood or anything about it and thus are unable to provide this additional information. However, this does not mean it does not come without character, history and a previous life.
ORIGINAL TEXTILE ART
All of our products are original textile art. Individually designed, crafted and each piece is printed by hand, no two pieces are the same. We use everyday objects as our printing tools this brings a quirky and unique dimension to our work. Our textile art is open to interpretation; what do you see?
Wherever possible we use rescued materials and through repurposing or recycling we create original art. There are times when new materials are used. When we use new materials we take into consideration the manufacturing, environmental and sustainable qualities. We consider, where possible the company’s ethical credentials and their use of materials. We carefully think about whether the goods are recyclable and their compostable and biodegradable properties. For example the blank cards we use for our greeting cards, along with their envelopes and cello bags are recycled and recyclable and the cello bags are compostable. The cards and envelopes are “Hairy Manilla which are made from ‘low grade’ (the greenest) post consumer waste. These are not dyed or bleached using any chlorine, the colour is achieved by matching raw waste materials and so can vary in shade.” When we use new fabric it is organic hemp and cotton, vintage linen or vintage cotton.
Our cards are all original pieces of textile art, each one is individually designed, handmade and includes hand printed textile art. We feel that the original art adds value and gives longevity. They are much more than a card, they are a treasured keepsake. A gift in itself. A gift that keeps on giving. Following the usual period of displaying the card; why not frame it?
JOURNEY OF DISCOVERY
We continue to explore the materials we use in addition to the production methods of those materials, transportation such as where we get out materials from and the potential impact on the environment, along with the recyclable qualities. We have identified that this is not easy for a small business, for example packaging is sold in bulk and this presents difficulties because of financial constraints and storage. Nevertheless, this is only the beginning of our journey. A journey of discovery where we would like to invite you to join us. You comments on our our ethical values would be most welcomed and appreciated.
Within our monthly Newsletter we share information about our journey, out latest news and have a Meet the Maker section. This is where we invite makers who have similar values and ethics to ours, to talk about their work. Occasionally we invite people to share their inspirational thoughts about lifestyle and wellbeing. If you would like to read more, why not subscribe to our Newsletter?